Where rowing lives.
Club management. Athlete rankings. Spectator experience. Fundraising.
One platform built for every person in the boat — and the thousands cheering from shore.
Two apps. One ecosystem.
FlowCoach launches first. FlowClub — the companion app for clubs — follows. One Flowbase account powers both.
FlowCoach
Available NowThe AI rowing coach for athletes — training plans, erg analysis, race prep, and recovery, grounded in your actual data.
- Personalized, periodized training plans
- Erg log analysis & 2K race prep
- WHOOP, Garmin & Polar recovery awareness
- SportsFlow.ai mental training
- 24/7 coaching chat — $99/year
FlowClub
⏳ Coming NextThe companion app for clubs and the people around them — everything your boathouse runs on, in one place.
- Live race results & Speed Order™ rankings
- BoatBay™ fleet management & OTW safety
- Stripe fundraising with donor dashboards
- CrewChat team messaging
- Club analytics, events & scheduling
Your coach is ready.
Trained on exercise physiology, biomechanics, and race strategy. Ask about technique, training plans, erg workouts, nutrition, or results. No signup needed.
One platform. Three audiences.
Whether you're pulling an oar, running a club, or watching from the bank — Flowbase is built for you.
Athletes
Your performance command center. Track rankings, log ergs, analyze video, and build your highlight reel — all in one place.
- Speed Order™ national ranking with real-time updates
- Erg log with PR tracking and split analysis
- SportsFlow.ai coaching and psychometric assessments
- Reel Maker — Instagram-style highlight clips
- WHOOP, Garmin, Polar H10 wearable integration
Clubs
Every tool your club needs to run — fleet, events, fundraising, communications, and analytics in one dashboard.
- BoatBay™ fleet management with OTW safety tracking
- Stripe fundraising with 5% founding / 12% standard fee
- Club analytics, scheduling, and event management
- CrewChat team messaging with AI coach
- Speed Order™ club leaderboard and tier tracking
Spectators
Follow your athletes, watch live results, donate to clubs you love, and never miss a race again.
- Live race results and start lists via HereNOW
- Follow clubs and get instant result notifications
- One-tap donations with Stripe Checkout
- Regatta hub with vendor marketplace
- Athlete highlight reels on the go
Every tool. One platform.
9 core capabilities, deeply integrated, mobile-first.
Live Results
Real-time race results powered by HereNOW. Every regatta, every heat, every split — as it happens.
Speed Order™
Proprietary ELO-style national ranking system with SARC, dynamic K-factors, tier weights, and natural-log margin scoring. USPTO provisional filed.
BoatBay™
Fleet management with checkout/return, OTW safety tracking, reservation calendar, and damage reporting — built for how clubs actually operate.
SportsFlow.ai
12-instrument psychometric battery, flow state detection, arousal zone analysis, and AI coaching — the psychological edge for serious athletes.
Erg Log
Comprehensive erg session logging with PR tracking, split analysis, training zones calculator, and Watts↔Split converter.
Reel Maker
Instagram Reels-style video editor with 9 filters, speed control, music import from device, text overlay, and one-tap export — built for rowing content.
Fundraising
Stripe Connect campaigns with configurable platform fee, weekly payouts, tax receipt generation, and a full admin dashboard for club treasurers.
CrewChat
Team messaging with channels, direct messages, and an AI Rowing Coach powered by Anthropic — answers technique, training, and nutrition questions instantly.
Boat Lift™
Real physics-based boat lift calculator with per-seat weight input, center of gravity analysis, and recommended seat assignments for any crew combination.
The first true national ranking system for rowing.
Speed Order™ uses an ELO-style model tuned for rowing's unique structure — multiple heats, variable fields, and regatta tiers.
K adjusts based on regatta tier and entry count. A win at IRA moves the needle more than a club time trial.
Margin of victory scores on a log curve — a 2-second win counts, a 30-second blowout counts proportionally more, but diminishing returns apply.
IRA, HOCR, and national championships carry 3× the weight of local regattas. SARC tracks strength-adjusted race count.
Beating a top-5 seed triggers a bonus multiplier. Upsets are rewarded, not averaged away.
Real money. Real simple.
Stripe Connect campaigns, one-tap donor checkout, tax receipts, and full admin controls — all in one dashboard.
Stripe Connect
Every club gets their own Stripe Connected account. Payouts hit directly — no middleman, no float, no waiting. Full PCI compliance included.
✓ Direct PayoutsLive Campaigns
Multiple simultaneous campaigns with goals, progress bars, donor walls, and real-time dashboards. Tax receipts auto-generated.
Founding Fee: 5%
Lock in the founding rate now — 5% platform fee forever. Standard rate is 12%. First 200 clubs only. Your 5% rate is permanently locked to your club account.
🔒 Rate Locked ForeverThe psychological layer.
SportsFlow.ai is a separate platform, deeply linked from Flowbase — 12 psychometric assessments, flow state detection, and AI coaching for serious athletes.
12 validated instruments covering mental resilience, flow state, emotional intelligence, attention, and neuromuscular readiness.
Combines HRV, training load, and psychometric data to predict optimal race-day readiness windows.
Evidence-based coaching insights, 35+ training programs, and personalized recommendations updated daily.
The rowing community loves it.
"Finally a platform that understands how regattas actually work. Speed Order changed how we talk about program strength — our athletes check it every Monday."
"BoatBay saved us hours every week. No more Google Sheet for the launch schedule — it's all in Flowbase now. The damage report feature alone is worth it."
"The SportsFlow psychometric scores told me things about my race-day anxiety I'd never been able to articulate. My coach and I built a whole protocol around it."
Works with your whole ecosystem.
Start free. Grow with your club.
Four tiers that scale with your club — from a single boathouse to a D1 program or federation.
Starter
- Live race results
- AI race stories
- Fan fundraising (88% to club)
- Speed Order™ ELO rankings
- Content library access
- CrewChat messaging
- Email support
Club
- Everything in Starter
- Boat Lift™ analytics
- Stroke Analysis tool
- Advanced fundraising dashboard
- Priority support
- Custom club branding
- Admin dashboard
Program
- Everything in Club
- Multi-team management
- Advanced analytics exports
- Webhook integrations
- Dedicated onboarding
- SLA 99.9% uptime
Elite
- Everything in Program
- Custom timing integrations
- White-label options
- Dedicated account manager
- Custom AI story tone
- Advanced API access
Join the founding clubs.
Lock in $149/mo — that's $1,200 less per year than standard pricing. Your rate never goes up. First 200 clubs only.
Claim Founding Rate — $149/mo →